10 Benefits of Graphic Recording

Graphic recording is a tool for turning the intangible into the tangible it is a process and a product.

The process part is due to the graphic recorder transforming the spoken word into the visual. A graphic recorder listens intently to the conversation pen in hand and illustrates what they hear using pictures, words and color. This helps people collaborate and feel listened to creating a safe environment for new ideas.

The product part comes from the colorful output that is created. A complete digital capture of the illustrations created by the graphic recorder are compiled into a pdf that all participants receive after the event.

This process is hugely beneficial to any meeting of the minds and some of these benefits are outlined below.

1. Promotes Clear Thinking

Graphic records promote the clear thinking and good decision making that come when people can really ‘see what you mean’, and also see what they mean.

2. Provides Group Memory

A record of graphics captures the contents of a meeting in an engaging fashion and serves as an effective touchstone for recalling accomplishments and educating others.

3. Help Group Focus and Track

A graphic record provides a clear indication of what is being addressed by the group at any given moment, which aids participants to know where they are at and stay focused on the task at hand.

4. Increased Creativity

Recording graphics increases the ability to manifest ideas within an environment that unleashes the unlimited potential of the mind. As it uses both sides of the brain it opens up a relationship with the subconscious and allows thoughts and intuitions to flow freely. Visual Thinking builds connections with mnemonics and imagery eliciting the responses necessary to access these reservoirs.

5. Greater Efficiency and Productivity

Information discussed within a graphically recorded environment is more clearly understood, maximizing the time and efficiency of the “group mind.” With a greater grasp on individual roles and tasks, participants leave with a far better ability to reach goals and objectives. Graphic recording enables you to collect complex data in an integrated form on a single sheet of paper, increasing the opportunity to make informed decisions.

6. Greater Memory Retention and Comprehension – Scientifically proven studies show that simultaneous visuals increase participation and information comprehension. Add dimensions of real-time performance, radiant thinking (the brains natural process of thinking), metaphor, and mnemonics and comprehension is off the scale.

7. Documentation/ Product Creation

Recording graphics creates a real-time digital capture of the conversation. Clients receive an accurate recording of all the information harvested during programs that can be referred to at any time thereafter. These tools act as great memory tool that allow our clients to receive a cohesive understanding of what has been achieved.

8. Pattern recognition and understanding

Graphic recording is key in tapping the under utilized areas of the brain, boosting the creative IQ, the emotional IQ, assimilation of information, habit patterns and overall intelligence and mental performance.

9. Plays to your audience

Above 80% of us are visual learners. When we see it, we “get it.” Graphic recording provides critical information in an easy to understand format, predictable to the eye and organized for the brain. The faster participants understand your messages, the quicker and easier the agenda proceeds.

10. Seeing the Big Picture

A large graphical view of the discussion allows the group to notice relationships, identify themes, and spot gaps, all resulting in new insights. With more information on the page than could be held in the mind, people engage in higher level thinking and debate focused on solutions that truly consider the big picture.

As you can SEE the benefits of graphic recording are phenomenal no wonder the use of a graphic recorder or graphic facilitator is starting to become the norm in the top fortune 500 companies globally. In this new age of communication and community a tool like this is vital to ensuring you get the most out of your people’s time and effort.

Designing and Making Paper Items

There are several ways of decorating paper. Most of the techniques were born out of experimentation of the artist with the colours and other materials found in the environment. This implies that aside from those methods that will be detailed, every artist must endeavour to create new ways of designing paper items.

1. Marbling (controlled and uncontrolled)

2. Comb-pattern

3. Wax resist

4. Doodling

5. Spraying

6. Roller and twine pattern

7. Ink-blowing

1. Marbling (controlled and uncontrolled)

Marbling is a method of making decorative patterns on paper by transferring colour from the surface of a liquid onto paper. Tools and materials required for marbling include paper, brushes, thinner, basin or trough, various colours of oil paint, cooked starch, empty tins, stick, and water.

Controlled Marbling

Process:

1. Fill a trough with cooked starch in an even consistency.

2. Sprinkle different colours of oil paint on the starch.

3. With the aid of the stick, stir gently for the colours to mix on the surface of the starch in order to make the patterns.

4. Place paper flat on top of the starch and tap the back to remove trapped air.

5. Hold one edge of the paper and remove it by dragging it along the edge of the trough to remove the starch.

6. Excess starch is washed off with water and hanged to dry.

Uncontrolled Marbling

Process:

1. Fill a trough with water.

2. Sprinkle different colours on the water.

3. Stir in different directions for the colours to come together over water.

4. Place paper flat on top of the trough and tap the back to remove trapped air.

5. Hold one edge of the paper and remove it by dragging it along the edge of the trough.

2. Comb-pattern

The tools and materials are large brush, paper or hair comb, cooked starch, water, powder colours, paper.

Process:

1. Mix powder colour with cooked starch to an even consistency to form a thin paste.

2. The brush is used to paint paste over the entire surface of paper.

3. The comb is used in making rhythmic patterns on the sheet.

4. It is hanged to dry.

3. Wax resist

Tools and materials required for this paper pattern making technique include brush, crayon or candle, powder colour, paper.

Process:

1. A sheet of paper is folded and creased to create parallel lines.

2. Wax is used to draw lines within the folded lines.

3. Go over the lines for a second run.

4. Colours are mixed and painted over the waxed paper.

Another technique is to sprinkle molten wax on paper. It is painted over with any high key colour. Wax is sprinkled over again and painted over with a low-key colour. After drying it, place the paper between two sheets of newspaper and iron to remove the wax leaving the patterned design.

4. Doodling

The tools and materials used include pencil, colours, paper, and brushes.

Process:

1. Create doodles to cover the entire sheet. Doodles are scribbles make on paper without any forethought plan.

2. Different colours are mixed to paint familiar shapes created by the doodles.

3. Erase the extensions created by the pencil.

5. Spraying

Tools and materials used include spray diffuser or shoe brush, paper, colour, cut out shapes, natural objects.

Process:

1. Arrange the natural objects or patterned templates and maintain their positions with drawing pins on the sheet of paper.

2. Spray colours on the patterns using the spray diffuser or an empty pen barrel with a mesh held at one end.

3. Gently remove the drawing pins and the cut out patterns.

4. The sprayed patterns on the paper is left to dry.

6. Roller and twine pattern

Tools and materials used include paper, printing ink, two hand rollers, rags, twine, thinner, glass slab.

Process:

1. Twine is wound around one hand roller.

2. Printing ink is placed on glass slab and rolled over with the second roller.

3. Printing ink is transferred onto the twined roller by rolling it over the glass slab.

4. The inked twined roller is rolled over the paper from the edge to edge and covered all over.

5. The rollers are cleaned with thinner and a different colour is used to go over the already created pattern to give a two coloured effect.

7. Ink-blowing

Tools and materials used include ink, paper, and empty pen barrel.

Process:

1. Sprinkle the paint at different sections on the paper.

2. Blow the paint to sprinkle it in a hairstyle manner using the empty pen barrel.

3. Leave the paper to dry.

Decorative papers are used for making book covers, endpaper, wrappers, wallpaper, background for calligraphy etc.

How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Graphic Design and Its Genre

Graphic design is originally a skilful combination of texts and pictures in advertisements, magazines, books, etc that functions as an effective means of visual communication.

It refers to a number of artistic and professional disciplines which focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles and words to create a visual representation of ideas and messages.

To be more precise, it is a creative process where generally the clients, designers and sign-makers put their head together to chalk out a sign, symbol, and design in order to convey a specific message (or messages) to a targeted audience. In a phrase you can say graphic design “Visual Communication or Communication Design.”

A Graphic web design might use visual arts, typography and page layout techniques to produce its final result. Graphic design often includes both processes designing for communication and the products (designs).

Types of Graphic Web Design:

Basically it can be categorized into four distinct categories:

1. Image-based

2. Type-based

3. Image and type

4. Symbols, logos and logotypes

Image-based

This category includes graphic designs to represent the ideas which a company or web designer wants to convey. It functions as a powerful and compelling tool of communication, conveying not only information but also moods and emotions. People also respond to images according to their perception, personalities, associations, and previous experience.

Image based design must cover the entire massage and a few words are allowed if it badly needs. Massage may be conveyed in different ways like: photography, paint, drawing, or graphic.

Type-based

Sometime designers choose words to convey a message in a different ways writers do. They use whether typography or handmade lettering to perform many communication functions.

Image and type

Web Designers sometimes combine images and typography to convey clients’ message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logotypes

Symbols, logos are the highly condensed and microcosm of information or identification of a company. Here some particular Symbols, logos encapsulate a company-profile, its identification, its product service, its goals, mission and vision.